Restaurant Website

If your restaurant has been around for a while, you probably never gave much thought to having a restaurant website. One of the most effective marketing methods for restaurants is word of mouth. You serve good food; people like it; they tell their friends; you get more customers. Everyone wins. But times have changed, and restaurant patrons have become very Internet savvy, using the web not just to find new restaurants to try, but to find restaurant reviews as well. Don’t wait any longer before you take control of your web presence. Xemion can help you dominate your space with an effective and attractive restaurant website.

One of the biggest complaints patrons have about restaurant websites is the inability to find the information that is most essential to deciding where to eat. This information includes your restaurant’s:

  • address
  • phone number
  • hours
  • menu
  • prices
  • reservation policy

If these bits of information are not prominently displayed on your restaurant website, you could be losing customers. Not only that, you could be getting bad reviews on social networks and review sites because of the frustration this lack of information causes.

After that essential information, restaurant patrons look for some things that are just nice to have, but if you offer them on your restaurant website, you’re going above and beyond, which gives you a huge advantage over your competition:

  • address is linked to an interactive map
  • specials and/or happy hour information
  • parking information
  • online reservation system
  • social media promotions (special offers for checking in through social networks, etc.)
  • sign-up for e-mail or text specials

A superior dining experience can begin before your customers even set foot in the door. Your restaurant can become known for its savvy and excellent customer service just by adding these simple elements to your site. When it comes to restaurant websites, it’s not just about presentation. It’s about functionality and service. People go out to eat because they don’t want to cook at home. They want to go somewhere, enjoy good food, and be taken care of. Don’t make them work for it by forcing them to jump through hoops on a poorly designed site. Give them a good user experience on your restaurant website that extends to a good patron experience in your restaurant.

In keeping with catering to the newly Internet savvy restaurant patron, if you’re not offering a mobile version of your site, you’re losing even more customers than you originally thought you were. People are on the go, leading busier lives than ever. It’s commonplace for them to use mobile phones and other mobile devices to find everything from nearby gas stations to post offices to yes, restaurants.

If your website won’t load or doesn’t display properly on a mobile device, you’re giving a potential customer reason to be frustrated and navigate away from your site to find somewhere else to go. Don’t turn people away when such a simple solution is within your reach. Let Xemion help you design a site that anyone can use, anywhere, and on any device.

Keys to a Successful Restaurant Website

Your main focus is the quality of your restaurant’s food. But your website is how many new patrons will find you. Remember to keep these important items in mind when pursuing your restaurant website design:

  • Make your essential information easy to find and use
  • Offer a mobile version of your site
  • Include your menu as searchable text, not in Flash or a PDF
  • State whether you offer delivery or takeout options
  • Make your site easy for all visitors to use
  • State clearly whether you require reservations
  • Include an interactive map that displays your location
  • Leave out the autoplay music
  • Include prices on your menu
  • Update specials on a regular basis

Look through these restaurant website examples to get ideas. Also, see our Website Design Learning Center for more information.

Your goals is to fill tables and serve excellent food. A useful website will help you get people through the door to enjoy that food. Don’t lose customers because of a poorly designed restaurant website. Request a quote from Xemion now.

If you’re not comfortable with our approach to restaurant website design, please contact one of our recommended partners: