As a licensed real estate agent, you’re able to access a lot more information than the layperson searching for a new home. You want to be able to help your clients directly, and advise them in a personal manner. That’s good customer service. But try looking at it from the other side. It can be frustrating for people who want or need a new home to spend day after day driving from house to house just to find the right one. The more information you can make available to them before you even hit the road, the happier they’re going to be by the time you actually meet them. Xemion can help you create an inviting real estate website that helps your clients, and helps your business.
Some real estate agents may see the large real estate websites like Zillow and Trulia as threats to their business. Why would a prospective homeowner or renter call a real estate agent when they can just go online and find what they want? Rather than restricting the amount of information you make available on your own site, one solution is to just do it better.
No one knows your local area like you do. Any site can pull listings from MLS and display them online. What you need is a point of difference to set you and your real estate website apart from the competition. Home listings with photos are great, sure. But take a closer look at what’s actually available on those sites now. The information is inconsistent from listing to listing. Some of it’s even missing. Not all of the listings have photos. And while nearby schools might be listed, there’s little to no detail about them.
In addition, it’s often difficult for renters to find desirable rental listings online. Much of the focus is on home purchases. Be practical. A lot of people would rather rent before they make the commitment to buy. Offer comprehensive rental listings on your site, and you’ll see a lot more clientele coming in the door.
Take it up a notch. Consider building a real estate website that has everything on every listing, all in one place. Customize it. Personalize it. Rather than building just any real estate website, build the real estate website for your area. Make it the undisputed best resource for real estate information. Show your prospective clients that you are the agent or agency to call.
Keys to a Successful Real Estate Website
Much of your business is about personal interaction. But if you’re not offering at least some interaction online, you’re missing a great opportunity to find new clients, and to help more people find homes. Consider these factors, too:
You help people fulfill their dreams of finding a home. We’d like to help you do that in the most efficient way possible. Request a quote for a real estate website design from Xemion now.
If you’re not comfortable with our approach to real estate website design, please contact one of our recommended partners:
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