As a contractor, you know how competitive your industry is. Whether you provide construction, remodeling, landscaping, or similar services, it’s important to find a way to set your business apart from the many others out there. Customers want the highest value for the lowest price, and it can be difficult to offer that when you have marketing expenses to think about. Traditional advertising is expensive, and a TV or radio commercial only runs for 30 seconds to one minute before it’s gone, and possibly gone from your audience’s memory as well. In order to let everyone know about your services, and make your business information available 24/7, you need a contractor website. Xemion can help you get it off the ground.
Depending on your business focus, a contractor website can be a fantastic complement to your marketing plan. For example, if you’re a landscaper, a website will allow you to showcase your work with a colorful, high resolution photo gallery that demonstrates what you can do for your clients. To make it even more effective, show before and after photos so your potential customers can envision what their space could look like when you’re done with it.
Another way to set your contractor website apart is with a custom quote generator. For a remodel, your site’s visitors could enter data such as room or space dimensions, time frame, budget, and any other information that will help you create a customized quote. Again, before and after photos are a big selling point as well. Helping your potential customers plan their project, and showing that you understand their budget concerns, will go a long way to securing contracts.
Regardless of the services you offer, one of the best ways to encourage people to hire you is by describing in as much detail as possible every facet of the service you offer. Do you remove old materials after installing the new? How do you take into account inclement weather that may affect the job and the finish date? Are you bonded and insured? The more information your customers can get from your contractor website, the more likely they’ll be to call and schedule an appointment because they’ll already feel comfortable in knowing what to expect from you and your business.
Whether you’re just starting out or you’re already well-established, you’re still a savvy business owner keen on saving money. Xemion understands that value is of the utmost importance, which is why we offer various website design packages at different prices levels. Our goal is to help you get the best website for your money, but not eat away at your profits.
Keys to a Successful Contractor Website
Deciding to build a site is just the first step. To ensure it’s a successful contractor website in line with your business goals, keep a few things in mind:
Before you break the bank paying for advertising, don’t forgo the best marketing tool of all—a contractor website. Request a quote from Xemion today.
If you’re not comfortable with our approach to contractor website design, please contact one of our recommended partners:
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