Does your web design business have goals?
Are you merely wandering around looking for clients or do you have goals and targets for your company? For your team? The importance of goals has been covered many times as well as methods of goal creation. Here are some specific areas to create both short-term and long-term goals for:
How many new clients do you want?
Seriously, write a goal and then write how you’re going to achieve it. What marketing will you need to do to attract these clients? How will you engage them? Do you need to increase your marketing spend? Do you need to hire new staff to support them?
How much revenue do you want per project?
$1,000? $10,000? $100,000? What’s your target? Focus on revenue per project more than overall revenue as a goal. It’s much more objective and easier to create specific steps. This number should be greatly influencing your marketing efforts and your target client. Are you happy where you’re at or do you want to move up to larger and more up-scale projects?
What percentage of projects do you want from existing clients?
Think about this and be proactive. Don’t wait for clients to call you. See my 3 things you can do right now to get sales post. Setting a goal for this number makes you instantly aware of how you’re doing in this department.
What do you want to achieve as designers/developers?
This is a little harder to quantify but it shouldn’t stop you from trying to do so. These can be personal goals for freelancers or even team/company goals. Maybe you want to get a design featured in a leading CSS gallery. Work on an open-source project or create a useful mashup. Find some way to improve your skills and your teams skills.
How do you want to benefit your community?
This is a concept that gaining more and more acceptance in society. How is your company going to give back? I mentioned open-source earlier but this also applies on a local or global level. Help clean up a neighborhood park or give a donation to Kiva. The important thing is to think about it and have a plan.
How will you build your awareness/expertise level?
Create a concrete path towards becoming an expert in your field. Again, this could be applied on a local level or a global level. Write a blog, write a guest posts, lead local seminars or appear on local business talk show. There are many ways to boost the awareness of your company as an expert.
These are just a few of the goals you can set for your professional web design company and they apply to businesses of all sizes. What are some of the goals you’ve set for your company?
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