4Extra Revenue Source #1: Conversion Optimization

This is the first in what I hope to be a regular series focusing on additional revenue sources for design firms. I’m a huge believer in A/B testing, multivariate testing and conversion optimization.  Essentially, the art and science of improving the effectiveness of a website - whether the end goal be a purchase, sales lead or simply increased page views.

Just recently, we added an arrow to the signup form on Handbag Planet and increased conversion over 50%.  I also added an arrow on a client’s e-commerce site and increased conversion over 10%.  This is just an example of what one small element can do.

Benefit #1: Numbers-Based Sell

One of the big benefits of conversion optimization is that it’s completely numbers based.  It’s an easy sell to clients and once you have proven success with a few clients, it gets even easier.  We’ve all run into those clients and potential clients who don’t understand why design is truly important.  You won’t have that problem with conversion optimization. Continue Reading Extra Revenue Source #1: Conversion Optimization »

3This Post is Guaranteed to Boost your Conversion Rates

I’ll be honest.  A year ago, I was an unbeliever.  The idea that something on your site could influence me to buy or not buy was hogwash.  No stupid seal or testimonial was going to change my mind.  Let me tell you, if you’re not doing everything you can to boost the conversion rate of your website - you’re either losing your money or losing your client’s money (and your client should probably fire you). Over the last year, my eyes have been opened and I’ve begun to realize how much power I have over website visitors to squash their fears and nudge them toward making larger purchases.  Here’s an overview of three of the tools at your disposal: Continue Reading This Post is Guaranteed to Boost your Conversion Rates »