3 things you can do right NOW to get more sales
Ok, it’s more like three variations of the same thing, but here goes:
- E-mail all your existing clients asking if they have any work that needs done. Often clients have a project they’re considering or haven’t got around to yet.
- E-mail all your existing clients asking if they know anyone who needs work done. When I ran my freelancing company, I got 75% of my business from referrals, but you can’t just be passive about this. Let your clients know that you’re seeking more work and ask if they know of anyone you could contact or they could pass your information to.
- E-mail all your existing clients PROPOSING a project. Be proactive! This is by far the best way to get new business. It’s important that you understand your client’s website and goals though. Do not propose new business for the sake of it, but propose something that will really be of benefit to them. Use your expertise and knowledge in the web development and internet marketing world to stay abreast of new opportunities for your clients. Not only does this get you more business, but it also insures that your clients will never leave you and are even more likely to refer you to their friends and associates. Strive to become an essential member of their web development and internet marketing team, not just an outside contractor.
I am constantly surprised at how any web developers (and for that matter, any contractor) simply do not implement these steps on a regular basis. At minimum, every client, current or old, should hear from you every three months. That one simple habit will dramatically increase your business.
Michael M.:
Great recommendations James. It’s also good to remember your clients on holidays and sent them greeting notes.
James Paden:
Absolutely. Thanks for the comment, Michael!
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